Save Your Business:

Protecting Sensitive Information with Synthetic Data


Amin Chirazi, Managing Director at Automators

3 min readMar 17 2023

Protecting sensitive information is crucial for companies of all sizes in the current digital era. However, not all businesses take the required security measures to protect the information of their clients.

A Problem


One gaming company discovered this lesson the hard way when a data privacy leak exposed the sensitive information of their clients. In order to give their clients better service, the company sought to upgrade their support system. As there wasn’t enough data available for the testing, they chose to use actual production data by pulling support tickets from their database, which held information about their customers’ payment histories and credit cards. However, the sensitive information was exposed to other players because the company failed to correctly anonymize and secure the data.

As a result of this serious privacy violation, the company understandably received negative feedback from its clients. They had to devote a lot of resources to fixing the problem, including contacting the affected customers, carrying out an internal investigation, and implementing more stringent security measures.

This incident serves as a reminder of how crucial it is to safeguard confidential information, particularly where users frequently provide private financial and personal data. Additionally, it emphasizes the necessity for businesses to secure and anonymize data according to best practices.

A Solution


Synthetic data was one of the options that the company could have used to prevent this incident. Synthetic data could have been created to imitate the structure and characteristics of real data, while preserving the customers’ anonymity. This would have given the company the chance to try out new support system features without having to worry about confidential data being compromised.

Using synthetic data has numerous advantages over using real production data. First, since synthetic data is not derived from actual customers’ data, it completely removes the risk of disclosing private information. Customers’ anonymity is protected, and the negative legal and financial repercussions of data leaks are avoided. Second, it is much quicker and simpler to generate synthetic data than it is to collect and anonymize real data. The businesses save time and money as a result.

A Lesson Learned


This example emphasizes the significance of securing sensitive information and the negative effects of doing otherwise. Using synthetic data is one way to ensure that companies can test their systems without risking the privacy of their customers. As more and more businesses depend on data to enhance their products and services, it is essential to give data privacy and security top priority to prevent costly errors like the one the gaming company made.

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